A renowned confectionery brand, with a legacy spanning over 100 years, approached us to help revamp their product line. Utilising brainstorming meetings alongside our creative team, we created a variety of design options, which were narrowed down to two distinct styles: one that offered a stark difference from their traditional brand image, and another that maintained a modern twist on their classic look, while also conveying a premium feel.

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To facilitate consumer testing, we produced the chosen designs using small format injection moulds, enabling small-scale production for the client, in addition to trialling in our R&D kitchen. After rigorous testing at a third-party facility, one of the designs was selected for launch. We then seamlessly transitioned from R&D to full production by creating the final production moulds, minimising the risk of errors. We are excited to see the newly rebranded product hit the shelves and delight customers!

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We’ve worked alongside some of the most iconic confectionery brands over the years, giving us a unique insight into what makes a best-selling retail range.

Whether you’re looking to create a disruptive Easter confectionery range, launch a PR-worthy product that captures customers hearts or continue to build a strong brand image with a new addition to your current range, we have the right tools to hit the brief every time.

As part of our complimentary services, we offer our trend-led market insights and advice alongside the concept development process, to ensure you have the best range possible.

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Below are just some of the ways we can assist the wider challenges you face.

• UK market insight reports
• Competitor shopping
• Supplier exploration and introduction
• Supplier capability assessment
• Factory visits and production trouble shooting
• Production process improvements and innovation projects
• Range building and design exploration